What we measure, and what we do not
In the dashboard every listing shows visits, contacts and conversion rate. These numbers are only useful if it is clear what they actually count, so this page spells it out.
A contact is a click, not a booking.
Visit
Someone opened your listing page. Repeated visits from the same device on the same day are not counted more than once.
Contact
Someone pressed one of your contact buttons: Call, WhatsApp, Send message or the link to your website. It is the moment they leave the platform to reach you on your own channels.
Conversion
The percentage of visits that turn into contacts. It shows how convincing your listing is to the people who see it: if visits are high and contacts are few, what is usually missing is photos or a clearly visible price.
The limit to be aware of
When someone presses Call, the phone dials the number on their own device. From that moment the platform sees nothing further: it does not know whether the call went through, rang unanswered, or was ended straight away. The same applies to WhatsApp and to emails, which open in the mail application of the person viewing the listing.
This means the number of contacts indicates demonstrated interest, not bookings received. How many of those people become customers is known only to the operator, because the conversation happens on their own channels. It is a direct consequence of the direct-contact, zero-commission model: since no booking passes through the platform, there is nothing the platform could count on your behalf.
What to realistically expect
The number of contacts depends on the season, the area, the type of boat and the price. No serious platform can guarantee a number of bookings, and The Boat Platform is no exception: what we sell is the visibility of the listing with every contact channel active, not a guaranteed commercial result. The statistics are there to show whether the listing is working and where to improve it.
Where to find these numbers
Visits, contacts and conversion are available free of charge in your dashboard for every published listing. The day-by-day breakdown is included in the Premium plans.